Olivia Soap Company
Olivia Soap Company is 100% natural + handmade soap. Each scent has a different graphic for the logo, and colors for the packaging – olive oil in green, lavender in purple, and lemongrass in blue.
The brand strategy is to create an honest, genuine product that consumers can trust, and feel good about using. The target audience are 20 – 30 year old females, who value quality, natural products, and care about the environment.