Olivia Soap Company
Olivia Soap Company is a 100% natural + handmade soap. The brand strategy is to create an honest, genuine product that consumers can trust, and feel good about using. It’s a great alternative to mass produced soap available everywhere, that uses harsh detergents for your skin.
The target audience are 20 – 30 year old females. They value quality, natural products and care for the environment. The target audience lives an eco-friendly and healthy lifestyle. Millenials are the most likely to spend more on all-natural beauty products.
The packaging design uses recyclable kraft paper. The watercolour background and the hand written brush lettering design went well with the handcrafted soap.
Graphic Design | Web Design